Kaodi
Legend
I think this question is fairly self-explanatory.
For myself, what I mostly want to ask is whether when the next edition comes out, the time will be ripe for a hardcore commercial advertising campaign. There are two ways that commercials are done these days: the old fashioned way, on televsion, and the new fashioned way, on web videos. Fortunately it is possible to make one commercial that works for both formats.
The thing is, in any case, that D&D has something going for it right now that it has never had before, and possibly never will again: it is a game played by most of the main characters on the most popular show on television. If only D&D Next were coming out tomorrow, I would be begging the corporate masters at WotC to take a chance on recruiting Johnny Galecki, Jim Parsons, Simon Helberg, Kunal Nayyar, and Kaley Cuoco to do a Dungeons & Dragons commercial (or series of commercials), perhaps borrowing elements from Blizzard's celebrity WoW commercials. But it is hard to tell exactly where The Big Bang Theory will be in two years. I think it will almost certainly be around, but as it reaches its seventh season it could be on the downswing. Ratings permitting though, such an advertising scheme, if done properly, could be an absolute coup for D&D and WotC. The likelihood of that may be debatable, but I believe it is within the realm of possibility. And there of course a few other celebrities that could perhaps be tapped as well if you were really gunning for it.
I think the other question is then: If you are not going to go for the gold when you have the opportunity, do you rely one the tried and sort of true advertising schemes that have been used in years past? Or are there perhaps other ways to modernize the way D&D is marketted that might not be so risky financially?
For myself, what I mostly want to ask is whether when the next edition comes out, the time will be ripe for a hardcore commercial advertising campaign. There are two ways that commercials are done these days: the old fashioned way, on televsion, and the new fashioned way, on web videos. Fortunately it is possible to make one commercial that works for both formats.
The thing is, in any case, that D&D has something going for it right now that it has never had before, and possibly never will again: it is a game played by most of the main characters on the most popular show on television. If only D&D Next were coming out tomorrow, I would be begging the corporate masters at WotC to take a chance on recruiting Johnny Galecki, Jim Parsons, Simon Helberg, Kunal Nayyar, and Kaley Cuoco to do a Dungeons & Dragons commercial (or series of commercials), perhaps borrowing elements from Blizzard's celebrity WoW commercials. But it is hard to tell exactly where The Big Bang Theory will be in two years. I think it will almost certainly be around, but as it reaches its seventh season it could be on the downswing. Ratings permitting though, such an advertising scheme, if done properly, could be an absolute coup for D&D and WotC. The likelihood of that may be debatable, but I believe it is within the realm of possibility. And there of course a few other celebrities that could perhaps be tapped as well if you were really gunning for it.
I think the other question is then: If you are not going to go for the gold when you have the opportunity, do you rely one the tried and sort of true advertising schemes that have been used in years past? Or are there perhaps other ways to modernize the way D&D is marketted that might not be so risky financially?
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