Sure did as Cook's something of a TTRPG celeb, but I was fairly disappointed. Most of the advice leans into the "Storygaming/Narrativist" sphere of the hobby which, if done, could easily rub certain players the wrong way. Some players actually engage TTRPGs to play a game, rather than walking their way through the GM's semi-screenplay. I have this theory that the infamous "Murderhobo" emerged in the hobby in direct opposition to DMs trying to railroad the party with their inescapable story, but it's just a theory. I will say the GM's story is nothing compared to the choices the players make with their characters because proper role-playing is grounded in the players finding themselves within their characters. That's true immersion.