I voted no, but it's a qualified no. Here are the reasons I'm getting 4E, and which of them are tied to the brand name:
- Part of it is that the D&D name is a big draw - I love D&D and all that comes with it, Giths, gnolls, beholders etc. (tied to the brand)
- I'm also a fan of the d20 baseline - I'm currently in one 3.5 game, one SWSE game, and one McWoD game, so the evolution of the d20 system is a big selling point for me. (not tied to the brand)
- I've heard of it - there are a lot of indie games out there that interest me, but I can't find out that much about them online browsing around - 4E has multiple boards devoted to pouring out info about it, and I like what I hear. I doubt that would happen if it wasn't D&D (tied to the brand)
- In Mearls I trust (also Collins, Rouse etc) - I've enjoyed the work these guys have done in the past, and I like what I'm hearing from them now. If Mearls and a bunch of the 4E team were putting out an indie game under their own name, I'd definitely be interested (not tied to the brand)
- WotC support for the product line - One of the best things about the D&D line (and WoD, though I don't really like the d10 system) is that you know there are going to be a ton of people buying their stuff, which means you're going to get a nice steady stream of splat-books, adventures, setting, and other support for the line. Some people hate this because they're broke - I love it because it gives me more pieces to use in our games. As much as I like Iron Heroes, there are what, 3 books out for it? The fact that it's WotC and has the selling power of the D&D brand means I'm going to get lots of awesome stuff coming out on a regular basis - and even if some of that stuff bombs, I don't have to buy it all, just the ones I want. That's a big, big reason I'm on board. (tied to the brand).