Jester Canuck said:I doubt they'd make any money.
White Wolf, a *slightly* larger company than Paizo, tried the licensed products route and gave up after a few years. The amount of money WotC was asking to renew the license was enough for the profits they were making.
But, you say, WW only licensed Ravenloft and Gamma World not Greyhawk which is clearly winning on a Paizo poll so it should sell better than both put together!
Of course we're talking about a poll where Dragonlance has yet to score a single %; I think it may be skewered and a tad off.
So, if WotC licenses it to Paizo for the same amount they licensed Ravenloft then all they have to do is outsell that. Easy, right?
Well, firstly there's no chance they'd lend Greyhawk out for the same amount as one of their niche settings. Second, as has been mentioned before on these forums, you'd have to release a book that appeals to all four major fangroups of Greyhawk, a nigh impossible feat. No matter what you did the book would be ignored by the fans of Gygax, the GH Wars, LG or Mona.
Besides, Greyhawk is tied into the PHB. They wouldn't want to licence out something that would affect the core game.
I'm an old Greyhawker but this is the first I've heard of four major fangroups. Would you care to elaborate?