Every RPG board on the Internet is drowing in comparable pre-GenCon hype. A few months ago, every computer game forum -- and ENWorld's other media forum -- was drowning in pre-E3 hype.
At least they're not making threads about general subjects here on ENWorld and then, halfway through their post, suddenly turn it into discussions about their upcoming retroclones or fantasy heartbreakers, which we've had several times here in the last few weeks. They're doing it on their own Twitter feed, which you cannot follow involuntarily.
Like the old joke goes, if it hurts when you do that, stop doing that.