While I'm not interested in the iPhone aspects of this, I am very interested in the open-source aspects of this, and therefore interested in seeing if this can be applied to the upcoming Android phones.
I checked, and the website can be viewed using Chrome, which means (hopefully) that the site will be viewable using the Android phone, and thus the various Android devices will be able to utilize it.
Which means that developers ...
a) wouldn't have to go through any mediators or hoops to get approval (i.e. the Apple Store)
b) could have their apps talk to other apps and exchange information ... such as having a dice-roller app feed off the power card currently viewed, read variables from a character sheet app, and spit out a finalized damage result. (which is what Android's "Apps without Borders" is all about)
I think that this is a good first step, and a good proof of concept, and I appreciate what you're doing. I also think that there is a future in other apps out there, which (due to Apple's perspectives) might not be on the iPhone, but that doesn't mean that such apps won't exist or can't exist.
Your work provides a good proof-of-concept for that vision to start from.