IPR Announces the Launch of its Retailer Outreach Program!
- Thread starter Ed Cha
- Start date
Another point
The issue of the retailer's profit margin is obviously an important point, and I'm sure that IPR has done what it can to make their service as profitable as possible to everyone involved. Don't forget...products "on sale" at IPR yield an even better profit for the store, especially since the store is free to set its own retail price (IPR says so).
But that's only one side of the polyhedron. Don't forget the purpose behind IPR: to give everyone's FLGS access to indie product...GOOD indie product...at rates that are at the very least COMPETITIVE with mainstream distribution. Again, this is product that cannot be obtained anywhere else for *retail* sale. Before this, your customers had to order directly from the creator, draining gaming dollars from the local economy...and that's a loss of business to your store.
IPR carries products that customers want. And they are offering a way to put them on retail shelves so that the retailer can still make a profit. As much as he would make on a Dungeon Masters Guide ordered from Alliance? Perhaps not. But a reasonable profit nonetheless (especially if you meet the free shipping requirement). And last time I checked, few FLGS were in the position to be able to say, "I know you want this product...I even have an indie distributor that I could get it from. But the lower profit margin of 25-35%, after shipping costs, means that it's really not worth my time. And that means YOU dear customer are not worth my time."
Good business sense would dictate not ignoring an avenue of obtaining new, creative, high-quality products. If nothing else, you owe it to your loyal customers to put some of these things in front of them.
Just a thought.
Gamer-X
The issue of the retailer's profit margin is obviously an important point, and I'm sure that IPR has done what it can to make their service as profitable as possible to everyone involved. Don't forget...products "on sale" at IPR yield an even better profit for the store, especially since the store is free to set its own retail price (IPR says so).
But that's only one side of the polyhedron. Don't forget the purpose behind IPR: to give everyone's FLGS access to indie product...GOOD indie product...at rates that are at the very least COMPETITIVE with mainstream distribution. Again, this is product that cannot be obtained anywhere else for *retail* sale. Before this, your customers had to order directly from the creator, draining gaming dollars from the local economy...and that's a loss of business to your store.
IPR carries products that customers want. And they are offering a way to put them on retail shelves so that the retailer can still make a profit. As much as he would make on a Dungeon Masters Guide ordered from Alliance? Perhaps not. But a reasonable profit nonetheless (especially if you meet the free shipping requirement). And last time I checked, few FLGS were in the position to be able to say, "I know you want this product...I even have an indie distributor that I could get it from. But the lower profit margin of 25-35%, after shipping costs, means that it's really not worth my time. And that means YOU dear customer are not worth my time."
Good business sense would dictate not ignoring an avenue of obtaining new, creative, high-quality products. If nothing else, you owe it to your loyal customers to put some of these things in front of them.
Just a thought.
Gamer-X
Ed Cha
Community Supporter
We just have totally different economics from what is normally out there. We simply can't provide a bigger discount to retailers at this time. Not all of our members would be happy with that. It just wouldn't make business sense for someone publishing a couple hundreds copies of something to do that. At the same time, we can offer free shipping directly to customers at a low order point (only $25). Weird, but true.
IPR has A LOT of great products that SELL!!! We get tons of comments from customers who love what they buy from us. I'm sure the same will go for retailers. In fact, the retailers who started ordering from us prior to our retailer outreach program sell out of everything they order. I keep thinking I should tell them to order more at once, but I guess they're still testing the waters.
IPR has A LOT of great products that SELL!!! We get tons of comments from customers who love what they buy from us. I'm sure the same will go for retailers. In fact, the retailers who started ordering from us prior to our retailer outreach program sell out of everything they order. I keep thinking I should tell them to order more at once, but I guess they're still testing the waters.
Ed Cha
Community Supporter
Just got word on the 3rd quarter report and it looks like IPR sales increased by 177% from last quarter and net profits shot up by 244%!!!
Our top-seller was The Mountain Witch. It is on fire and we are getting incredible feedback on this one! We also had excellent sales for Polaris, Capes, Sorcerer, The Burning Wheel, The Shadow of Yesterday, Conspiracy of Shadows, and Dawning Star.
I'll have more details later. Stay tuned.
Our top-seller was The Mountain Witch. It is on fire and we are getting incredible feedback on this one! We also had excellent sales for Polaris, Capes, Sorcerer, The Burning Wheel, The Shadow of Yesterday, Conspiracy of Shadows, and Dawning Star.
I'll have more details later. Stay tuned.
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