Sorry, but I haven't drunk the OGL Kool-Aid. I realize that I'm speaking to the centerpiece of the OGL community here, but I've always been of the opinion that if I want to play D&D, I'll play D&D, and if I want to play something different from D&D, I want it to be different and very much not-D&D. The OGL does nothing for me.
Good thing the OGL doing nothing for you personally, in no way invalidates what it did for so many other gamers, game companies and the gaming industry.
As far as the phrase "drinking Kool-aid" goes, let's not go there when talking about peoples preferences, it is dismissive and insulting... but then you probably knew that already when you chose to word it in such a manner, or were you not aware of the connotations such a phrase carries?
In order for Paizo to become the next Wizards, they need to catch lightning in a bottle. In other words, they need to do something like:
1. The original D&D craze
2. White Wolf creating a goth RPG zeitgeist back in the 90s
3. M:tG launching the CCG end of hobby gaming into the stratosphere
Something like that
(I don't consider the 3E launch one of these things. It was more along the lines of a reboot than a revolution)
It's funny but I would definitely have put...
4. The saving and ressurection of the D&D game and brand, as well as the implementation of the OGL
but that's just me, I see the launch and revitalization of a dying D&D by 3e as being just as significant as any of the above.
I actually think you have the majority opinion. I don't think the typical gamer cares about the OGL that much. I mean, I used to think it was a cool idea but I came to realize it had flaws (I think WoTC gave away way too much with its GPL like standard), and that I think it inhibited creativity by taking market share away from different systems, leading to a monoculture of D&D. (Most people who say OGL use it to mean D&D-SRD based games, not the license in itself).
Wow, I must've missed the monoculture that sprang up, because I could still buy plenty of games not based on the d20 system... nWoD books, Runequest, Call of Cthulhu, Unisystem, GURPS, Qin the Warring States, PDQ, Warhammer FRPG, Reign, Savage Worlds, and so on.
Perhaps it wasn't so much a monoculture as it was you just overlooked the numerous games out there that weren't OGL based.