Kickstarter pre-launch followers and final totals

[Morrus]

This is something that's occurred to me recently. I haven't tracked this at all, so I have very little data to go on. But I'm wondering what the typical correlation is between pre-launch followers on Kickstarter and the final number of backers.

Here's all the (very limited) numbers I know. Like I said, I haven't been tracking this at all. There may not even be a correlation as there are so many other factors.

Kickstarter pre-launch followers don't all back a Kickstarter (common wisdom is 20-30% do), but obviously projects pick up more backers throughout the campaign.

Project	Pre-launch backers	Final backers	Percentage	Final funding total	Average pledge
Auroborous	About 9K	10,218	113%	$1,260,863	$123
Tanares	About 12K	TBA	TBA	TBA (passed $1M on first day)
Mythological Figures & Maleficent Monsters	About 2K	2,444	122%	$174,152 (converted from GBP at today's rate)	$71
My typical mini-quickstarter	About 300	About 700	200%	About $20K	$28

 

[Michael-Alves]

Just to help with your data, right now we have 29% of conversion from followers to backers. (still on day one trough, so its not final %, it may be more or less as people may join or drop) (not saying name, as this is not to promote, just to inform you)

I believe a table like that would need to take into account the strategy of the KS.
If there was a giveaway, it tends to reduce the % of followers conversions, as it inflates the number of followers.
The amount of pre-campaign marketing also might play a huge role.

As a small addition, to help you correct one of your data , Auroboros had about 8.5k followers, not 6k i am almost sure of that. You can check it by using waybackmachine to look at the kickstarter page in a prior date. This is a strategy that can be used to do this research, but it is not a 100% chance of success as it depends on the timestamps of waybackmachine crawler bot.

 

[Michael-Alves]

Just got this on Wayback Machine. I couldn't find it on a closer date to the release (April-20).

 

[thirdkingdom]

As another data point, I'm a little more than halfway through my current Kickstarter. I have had 471 followers, with 93 converted, for a 19% conversion rate. I'll update this once the Kickstarter ends.

 

[Umbran]

Just to help with your data, right now we have 29% of conversion from followers to backers.

I'd fine it interesting to find a less direct path - do initial followers act as marketing, yielding backers far in excess of their own numbers?

 

[thirdkingdom]

My Kickstarter just ended, with a total of 520 followers, 178 of whom converted, for a conversion rate of 34%. I'd be interested to see how many of the followers from the pre-launch campaign converted. I'm not sure if I can find out that information.

 

[Morrus]

My Kickstarter just ended, with a total of 520 followers, 178 of whom converted, for a conversion rate of 34%. I'd be interested to see how many of the followers from the pre-launch campaign converted. I'm not sure if I can find out that information.

Do you recall how many pre-launch followers you had?

 

[thirdkingdom]

Do you recall how many pre-launch followers you had?

Er, I think it was in the range of 300ish?

 

[Morrus]

Er, I think it was in the range of 300ish?

300 to 520. That’s 173%. Still within the range on the table there. Interestingly it seems the higher the total the lower the percentage.

 

[Sacrosanct]

I think a lot of it might have to do with how long you've been advertising before launch. For example, I just wrapped up Chromatic Dungeons, only advertised about 2 weeks prior to launch with 90ish followers, and ended up with 335. so that's gonna make good data analysis hard unless you know how long each has been advertising before the launch date.