I've been using KloogeWerks Since vers1.2 and I have to say its by far the best online playing program out there.
As well the developer has been very responsive to implementing suggestions that are well thought out but has wisely not implemented every whim presented.
This has helped Klooge grow into a real feature rich but Easy to use digital tabletop program.
The 2.0 Video preview looks stunning the features and reworkings of all the funtions look fantastic and can't wait to try it.
http://www.kloogeinc.com/werks/files/KW_videos.zip its 200mb but well worth the download.
As far as the cost I really don't see it as being all that bad infact i think its dirt cheep 15bucks for a client for unlimited upgrades is not much to me.Its a movie and popcorn.
the 30bucks for a dm server is about the cost of a typical hardcover book...not really breaking the bank.
I do agree that klooge has been a bring your own group program but i'm hoping with the public game browser built into 2.0 we'll see more community play happen.