I mostly run games, but when I do make a PC I build the character with the best possible choices for whatever goal I want for him. I either build the character trying to exploit a loophole or have a concept from a piece of artwork I want to make. My characters don't ever try to make any sub optimal choices in feats or gear. Now my goal is not always the most damage, sometimes it is having spell DC's for charms so high no one can make them, or a skill so high he never fails at it.
Example, I am playing a 4e game and wanted to exploit perception. So I am running a wood elf warpriest with a perception skill of +20 at 7th level, giving him a passive perception of 30, well past the hardest DC recomended for our level. He finds every trap, ambush, or clue. He also uses his perception in place of his initiative bonus so he always goes first. I do my cleric duties ok, I am not optimized for that but I get the job done.
Most of the time it is about doing fun stuff and hitting, so I try to make sure my attack bonus is as high as I can, I don't want to not do anything on my round. So I like damage on a miss, or spells that have partial effects on saves.
Example, I am playing a 4e game and wanted to exploit perception. So I am running a wood elf warpriest with a perception skill of +20 at 7th level, giving him a passive perception of 30, well past the hardest DC recomended for our level. He finds every trap, ambush, or clue. He also uses his perception in place of his initiative bonus so he always goes first. I do my cleric duties ok, I am not optimized for that but I get the job done.
Most of the time it is about doing fun stuff and hitting, so I try to make sure my attack bonus is as high as I can, I don't want to not do anything on my round. So I like damage on a miss, or spells that have partial effects on saves.