Emerikol
Legend
WOTC has all the numbers you have and yet they decided the OGL was not to their liking. I believe the reason is that it went too far. If the OGL didn't allow for other game systems and only allowed modules and campaign settings they'd have kept it. WOTC realized they needed new ip which is why they went the route they tookQuite the contrary, the OGL was very successful, the failure was WotC's for jumping off the bandwagon it got rolling and going it alone.
WOTC unwisely though failed to dip their beaks when it comes to all these sales. Something apple does not fail to do. If WOTC had used an app store approach where they get 10% of all sales, then it would have made a better impact on the bottom line.For 8 years it made WotC & D&D the industry leaders, everyone watched their every move and jumped to produce complementary products that would sell along side it.
No disagreement here. But the rise of games that competed instead of complimented is what scared WOTC.In economics, there's a concept of a 'complementary good.' If other companies are making jam, you can sell peanut butter. If everyone stops making jam, your peanut butter sales fall.
The OGL sucked a huge swath of the RPG industry into supporting d20, making products that made WotC's d20 RPG products (mostly D&D) more desirable, because there was more to do with them. It encouraged new companies to spring up just to do the same. Collectively, all those hangers-on made some money, but none of them rose up to compete with WotC or rival D&D, and WotC made /more/ money as a result.
WOTC at that time (perhaps HASBRO?) was incredibly obnoxious. I feel they were also that way in their design philosophy too.WotC (or, perhaps, Hasbro) decided the party was over and gave the 3pps an ultimatum: if you want to support 4e, for as long as we feel like letting you, you have to give up the OGL. The alternative was staying with the OGL, which couldn't be taken away. Live or die at Hasbro's whim, or stick with a proven product line that can't be taken away from you?
Yeah I do. At least a version of it. Paizo is a great company. Not just anyone could have pulled this off. They are actually nice.It turned out to be an easy choice, and Pathfinder, with the ongoing support of the other d20 stakeholders (3pps and fans) emerged as the new premier OGL line. People even think of it /as/ D&D.