But why are they so hellbent on trying to bring in a new demographic to the game? Why risk grabbing the attention of WoW players that will barely bat an eye at something like D&D when they have a huge market to begin with?
That market being the gamers of the 4 editions already? Which, with this new edition, may seem like what they're going for.
I never got into D&D because of some obscure ad in a video game magazine or from a random Dragon Magazine lying somewhere. But I really don't think any sort of advertisement would've got me into D&D, for several reasons.
But I got into D&D because my cousin was introduced by another gamer, and in turn introduce it to me at the age of 14, when I all I cared to play were video games. He hooked me and I hooked over 10 of my friends after that, who still play to this day.
That's how to market the game. Make it continually appealing to the base you have and then the base they bring in, don't anger them with new editions and failing to continue to support
Which is what I am wondering with this new approach. Clearly, it seems, they are wanting to bring back the bases they angered. And to unify them. But what I want to know is what kind of support will they get?
I assume all the rules support will be there; the basic rules and then, as they said, they can use existing material from their current edition they play to tack on with no problems. But what about NEW material?
Will we get a book that has new class kits, new prestige classes, new paragon paths, new feats for 3e and the same set of feats converted to 4e on the same section, 3 sets of spells with different rules for the 4 editions, all on one book? Or is it going to be 1 book per edition of the game with all new material, releasing new crunch material slowly like Pathfinder does?
And how will they do the monsters? Will it be the stats for a monster in 1e, followed by a little sidebar upgrading it to 2e (since 1e and 2e and very close in rules style), and then squeeze on the same page (or possibly 2 pages per monster) the 3e and 4e stats?
That's my 2nd concern besides the "unified" ruleset.