Akrasia
Procrastinator
woodelf said:... It's not Cook trying to cash in on Mearls' success, it's Cook trying to make sure Mearls gets the success he deserves. ...
Well, Monte Cook owns Malhavoc Press, so "Mearls' success" is also a financial benefit for Cook. Not that there is anything wrong with making money, but I doubt very much that the action here is quite as altruistic as you propose.