Akrasia said:
I'm tempted to take a pass on this book for this reason alone, as this kind of needless self-promotion strikes me as exceedingly vulgar ...
From the start, I think Monte has done a good job of trading on his name to generate sales. In the wave of early d20 releases, being one of the designers of 3e helped his work stand out -- and since (IMO) it was excellent material, it sold well both on its own merits and on the cachet of Monte's name.
After buying the first few Malhavoc releases, I knew that I could expect solid, creative rules and interesting ideas from pretty much anything Monte was involved in, so it certainly worked on me.
That said, Mike Mearls is an excellent game designer, and I'd happily buy "Mike Mearls Presents [more or less anything]", because I've been consistently pleased -- and usually thrilled -- with most of Mike's work. I don't really care what Iron Heroes gets called, as long as it's a good book and it helps Malhavoc succeed, so that it can continue to put out other good books!
Out of curiosity, Akrasia, are you also bothered by books like "Gary Gygax's World Builder," a book which (as far as I can tell) Gary was involved in, but was not at all the sole creative force behind? (Not an attack, just a question -- it's the other obvious example of Name + Title I can think of at the moment.)