I could be on board with what Transbot suggests except the following:
To make it more mass-market appealing, and to cut down on the number of fiddly bits needed with each box, I think you are going to have to cut the levels down significantly. Something like Heroic = 1-3, Paragon=4-6, and Epic = 7-9.
Also, I think you should replace the miniature figures with counters, as that will cut down production costs, make it easier to get into the game, and it will look more like your online virtual tabletop (you'll be using the art from your counters in your virtual tabletop).
Finally, you've gotta release the adventures in their own box, each which includes supplemental tiles and monster counters. The adventure will assume the DM owns the basic tiles, but will include extra tiles and counters specific to the adventure.
To make it more mass-market appealing, and to cut down on the number of fiddly bits needed with each box, I think you are going to have to cut the levels down significantly. Something like Heroic = 1-3, Paragon=4-6, and Epic = 7-9.
Also, I think you should replace the miniature figures with counters, as that will cut down production costs, make it easier to get into the game, and it will look more like your online virtual tabletop (you'll be using the art from your counters in your virtual tabletop).
Finally, you've gotta release the adventures in their own box, each which includes supplemental tiles and monster counters. The adventure will assume the DM owns the basic tiles, but will include extra tiles and counters specific to the adventure.