RyanD
Adventurer
happyelf said:Oh, and D&D isn't the most powerful brand in fantasy adventure gaming, that's "Warcraft", as in "world of", as in "you can't beat it at it's own game, don't even try".
If they take no action, WotC will let the above become truth. Today, it is not truth. WoW has a lot of players, but there's very little brand equity in it; it mostly means "a MMORPG". D&D, over 35 years, has a vastly wider audience, across a wide demographic, a diverse psychographic, and it has been successfully leveraged into movies, video games, and novels, as well as its original application as a tabletop RPG.
Give them 10 more years, and Blizzard will solidify their brand and D&D will lose that race forever. But the race is still running as we debate, and it is far from lost.
Ryan