I really like it. On paper, it doesn't sound like the kind of setting that I like. Vanilla fantasy, etc. But somehow the Paizo folks have managed to take all that oldness and tiredness and make it fascinating all over again.
Fascinating, isn't it?
On the face of it, there's precious little to recommend the setting. You have pseudo-Vikings in the north, a decadent empire, woodsy elves, pseudo-Egyptians, pseudo-Arabs, stoneworking dwarves, an undead-infested Trasnylvania-analogue... meh, right?
But it works.
I think a great part of the reason it works is that it's so unashamedly, unapologetically traditional and derivative. And truly, there's nothing to be ashamed of or apologize for. There's a reason why tradition is tradition, why cliches are cliches, especially in fantasy. Fantasy is all about the half-forgotten and the half-remembered, the emotional resonance, the archetypes. When I play D&D, I don't want a world that one guy who wrote it thinks is cool, I want a world that's like
all the worlds
I though were cool when I read about them, or saw them in movies. I want callbacks to Lovecraft, E. R. Burroughs, to the 18th c. gothic novel, to mythology, to Lies of Locke Lamora, and yes, even to Penny Arcade.
So far, Paizo's done very good job providing that.