No one needs to use the OGL or d20STL to release D&D-compatible products, they can just go to Wizards and work jointly to produce new material for their settings and games, no?
[sarcasm]Hammer and Helm, Plot and Poison, the Penumbra Fantasy Bestiary... what a waste that OGL is, the assurance of being able to produce materials without needing to answer to WotC certainly didn't lead to any new products that are worthwhile being produced.[/sarcasm]
An OGC setting allows the publisher an assurance that he can work without being subject to the changing whims of the original publisher. I would think that increases the chance of use of the material. You trade off control of the setting for better chances of being used.
While it is possible that the material will be extracted and released for free or otherwise exploited,
in practice this doesn't happen. Not for the OGC campaigns, and not for the multitude of other 100% OGC products out there by now.
While it is possible for bad products to be associated with the setting, that is the same problem that the d20 System products share - and yet d20 System products are commercially viable.
While the original publisher does not benefit directly, his name will generally be associated with the setting so he is in a better position to benefit from the setting's success than his competitors.
I believe SpirosBlaak also releases several products that are not 100% OGC as follow-up products meant to cement the publisher's hold over key content/prized locations, much like WotC is reserving the right to Mindflayers or Beholders.
At any rate I'm not out to defend the practice. I'm not at all convinced that the benefits outweigh the risks and flaws. I'm just asking what's out there
