maddman75 said:Would it produce the results we want?
Whether or not this is legally possible, I don't think it'll produce the results you seek, because I don't think the limiting factor is advertising.
In general, "evolution" occurs on timescales longer than the "lifespan" of the thing that is evolving. Open source code evolves quickly in part because computers run quickly, and are used a great deal. There are many users and many reboots, so there are many "generations" over which the code is tested and revised in a relatively short time.
By comparison, there are few gamers, and they don't "run" their game systems nearly as much - the timescale we're looking at is a "campaign", which can take months or years. Playtesting a game in the field is agonizingly slow in comparison to testing code, so the game rules will evolve much more slowly. A change in advertising will not change the bottleneck.