My wife finds them humorous and entertaining, and she never reads gaming stuff. We've been gaming together since 1980, and I still can't get her to read the PHB. My seven year old son reads the PHB - not my wife. When it comes time to level her character, she makes me do it. If she finds out about a cool feat that her character doesn't have, she says "Why didn't you give me this feat?" Then I need to fix it.
I'm not really kvetching. We've been married for 21 years, and I consider myself very lucky to be able to game with my wife.
Ironically, she loves gaming (especially if she can play a cleric of Athena or halberd wielding amazon); she just hates reading rules.