Thomas Shey
Legend
Also, you want to plan your use of Demoralize. You want to start your turn with Demoralize, so ideally the target will be at -1 AC/saves against whatever other shenanigans you have planned. You don't want to go "Stride, Strike, eh I guess I'll Demoralize." Much like a pun, Demoralize is a tool to be wielded with intent.
It depends what else you're doing. Since the Demoralize attempt will count for MAP, you may not want to take the penalty for another action by doing it first; its not uncommon for the success of an attack to be less reliable than an opposed skill attempt depending on the target.