AntiStateQuixote
Enemy of the State
I heard this weekend about two game stores in my area that have a "pay to play policy" for their game areas.
One of the stores asks that you spend at least $5.00 if you are in the store for half an hour or more (whether playing or not) and particularly applies this to the D&D Encounters and Worldwide D&D Gameday events.
The other store apparently expects its patrons to spend some money per hour while at the store.
I understand the motivation. I'm hearing this second hand and have not personally been told to pay up or get out. I'm wondering how effective such a policy is.
A friend of mine described one of the two stores as extremely stringent about enforcement to the extent that a purchase of a $30 book last Tuesday would not "credit" you toward time in the game store on Saturday (for example). Again, I'm hearing it second hand, so maybe it's BS.
It seems to me that the net effect of this type of policy will be negative if strictly enforced without some common sense. If there's a couple of noobs in the building playing D&D Encounters for the first time there's no way in hell I'm kicking them out of my store if they don't spend $10 RIGHT NOW. I'm hoping they come back next week and buy the Basic Set or some other Essentials product.
I always thought that store traffic was a good thing for retail; even if they don't buy today they might buy later. I recognize the Amazon shoppers, but it's just a fact that retail has to deal with today. Make the in-store experience good enough that your patrons want to spend money with you. Don't try to force them; you'll drive them (at least the ones like me) away.
One of the stores asks that you spend at least $5.00 if you are in the store for half an hour or more (whether playing or not) and particularly applies this to the D&D Encounters and Worldwide D&D Gameday events.
The other store apparently expects its patrons to spend some money per hour while at the store.
I understand the motivation. I'm hearing this second hand and have not personally been told to pay up or get out. I'm wondering how effective such a policy is.
A friend of mine described one of the two stores as extremely stringent about enforcement to the extent that a purchase of a $30 book last Tuesday would not "credit" you toward time in the game store on Saturday (for example). Again, I'm hearing it second hand, so maybe it's BS.
It seems to me that the net effect of this type of policy will be negative if strictly enforced without some common sense. If there's a couple of noobs in the building playing D&D Encounters for the first time there's no way in hell I'm kicking them out of my store if they don't spend $10 RIGHT NOW. I'm hoping they come back next week and buy the Basic Set or some other Essentials product.
I always thought that store traffic was a good thing for retail; even if they don't buy today they might buy later. I recognize the Amazon shoppers, but it's just a fact that retail has to deal with today. Make the in-store experience good enough that your patrons want to spend money with you. Don't try to force them; you'll drive them (at least the ones like me) away.