Why not IGF? The Independent Game Festival or Independent Gaming Festival. A collective gathering of e-publishers competing against each other for various Spirit Awards and using the opportunity to promote their products.
Here's how I see it. Excuse the prune fingers on the keyboard but my best ideas come from the shower...
The IGF is held once every year just prior to a peak time in gaming sales (i.e. May). A special webpage is formed with each registered e-publisher (marked and recognized with an IGF logo that they post on their site) submitting a single product for entry the Spirit Awards as a whole. Each e-publisher can only submit one product per year and each product can only be nominated under every applicable category -- the e-publisher can choose to submit a product that was released earlier in the year or one that has yet to hit the market but has been fully completed and is ready for sale (meaning that the submitted entry hits sales during the festival). A panel of judges will then vote for all products under each category, meaning that all submitted nominees will be considered for all categories. The purpose of these awards are to gain attention to the e-publisher as a whole for which they must choose their best product to represent them at the awards. Each participating e-publisher provides a link on their home page to the IGF site and this is done vice-versa with the IGF site listing all nominated products and links to product descriptions and sales sites (i.e. RPGNow). A 30-day voting period will allow the judges (chosen by the general public) to vote for their favourites with the winners announced during the last day of the festival.
In addition to these nominations, there should be the True Spirit Award given to a single individual or e-publishing company that has helped to shape the PDF industry to its current level. This award will be chosen by all members of the IGF.
Now, here is the kicker: the IGF's final award show is done live online!!! All participating publishers list their award recepients should they win and that person will call if their product wins under the category for which they are nominated and give an acceptance speech. Who doesn't want to brag about their victory? With luck, we could have this take place on Mortality, which is already set up for live, online broadcasting, or invest the time and energy to do this ourselves. If our industry is dependent on computers, it should only make sense that it be presented on them.
A committee will need to be formed of voluntary members of the e-publishing community in order to piece this together. Having never been involved in awards of any sort that was not an honorary mention or participation ribbon, I can only take a guess at what is needed to put this together.
Off the top of my head, here are the awards that could be available for nomination. Each of them is not d20 specific and open to any game system (except for Best d20 Product; Best BESM Product, etc.)
Best PDF of the Year
Best PDF Adventure
Best PDF Sourcebook/Supplement
Best d20 PDF Product (and so forth for all individual game systems with an OGL)
Best PDF Designer
Best PDF Layout
Best PDF Artwork (Cover)
Best PDF Artwork (Interior)
Best PDF Cartography
Best Free PDF Product
Fan Award - voted by the general public
True Spirit Award - chosen by the IGF members
Are there any other Spirit Awards that we can think up? Any thoughts/recommendations/changes for what is listed above?