Leaving aside the legal argument, which I think is fruitless since it's up to lawyers and the trademark office...
takasi said:
It's not just marketing. If I tell people I'm going to run an adventure path, they know I mean I'm running a series of modules from first to an end point. It's not an open ended campaign. There will be an overarching plot, developed by a third party, and it will not be something the DM has developed on his own. It will guide the entire course of the campaign.
There's nothing stopping you from telling people you are running an adventure path (or campaign saga, or adventure series, or published campaign, or...). It is a restriction on publishers, not consumers.
takasi said:
It should be a term that both publishers and consumers can use to communicate with each effectively when identifying a product type.
I still don't see why it
should be that way. Arguing that it already is, that's one thing. Using the word "should" implies an imperative here, to which I reply, why? Why should it when there are many, many other ways of doing the exact same thing?
takasi said:
I disagree. It's not brand identity. Pathfinder Chronicles is a brand. GameMastery is a brand. Adventure path is not a brand, it's a term used to describe a series of modules that encapsulates a campaign.
I disagree. A term used to describe a product type be used as a brand. And I bet that Paizo could easily build it into a very successful brand. There's no hard and fast rule for what can and cannot be a brand. It's all in how much and effectively a company markets that brand.
takasi said:
It hampers our ability to find these products easily.
I just don't buy this. I really, really don't think people are unaware of what EN Publishing's "War of the Burning Sky" adventures are (go buy them, plug plug) because they are called a "campaign saga" rather than an "adventure path". Using a different term isn't hampering people's ability to find those products at all.
takasi said:
Name recognition is important in finding available products to compare. Having a set of key words like "adventure path" attached to a type of product makes it easier for the community trying to buy, sell and compare these products.
Hmm... I don't see RPGNow/DriveThruRpg using the term "adventure path". YourGamesNow doesn't use it. Amazon doesn't use it. Neither of my FLGS use that term. For reviews, I don't see any major review sites using the term to flag certain products.
I can see it being useful to flag those products, BUT first off, again there are plenty of other terms, and secondly, I don't see anyone doing it anyway.
Again, I'll grant that the term may be too generic and public so that Paizo's trademark isn't legally legitimate (and/or WotC saying "No it's ours.").
But I certainly don't see the harm that you apparently do if the trademark is granted. It doesn't prevent consumers from using the term. It doesn't prevent reviewers from using the term. It doesn't prevent publishers from producing linked adventures, nor any of us talking about them using whatever terms we want. The products are still pretty darn obvious whatever they are called. Publishers just can't explicitly use the term "adventure path" in their advertisements or on the products themselves. That's it. I just don't see the problem here.