Kobold Avenger
Legend
The PHB describes there being a bunch of aristocratic Tiefling nobles and Tiefling merchant houses. I don't know about the others of you, but I know some would think about the more negative stereotypes of "Italian (or Chinese or some other ethnic group) Merchant House". They have a lot of money, they're certainly well-accepted in society, it may be profitable to deal with them, but it certainly carries it's risks.I just can't get over the whole "sure you're descended from ultimate evil who betrayed the gods who provide us succor and seek to enslave us and suck out all of our souls to fuel their war against goodness itself, but you've been our neighbours for awhile now so we know you're good people" backstory for tieflings. They just shouldn't be common inhabitants of most small towns, with one operating your local general store in Winterhaven. It really takes the vinegar out of what made tieflings cool in the first place, namely that they're a bad seed. Seeing tieflings like this reminds me of a death metal fan who has become an accountant. Sure they might still have the long hair and have blasphemous tattoos under his pressed white shirt, but he's still an accountant.
And I know death metal fans that works at a call center or repairs computers for a living. Not every death metal fan is unemployed or works in construction.