I have to agree with Silent Crichton here. I know it cuts into the smaller market shops, ubt what about the positive effects this could have on gaming? Wal-Mart reaches rural, middle America. Smaller towns may not have much access or exposure to D&D. Online retailing exposes some of them, but let's face it, not everyone uses the internet and there are still some people that would much rather see the item, pick it up, feel it, thumb through it etc. before they buy it. People claiming it may kill gaming perhaps have forgotten the early 80s. Remember when D&D blew up? Cartoons, action figures, free press (both good and bad)... and guess what? I bought my very first basic set at a department store. AIM was the name of the place, I think it was related to Target at some point (buy out maybe?) but they sold lots of D&D stuff. They even had the hard cover books. Once for Christmas I recall getting a really nice D&D binder with the logo and some guy wearing a skull helm on a flying dragon. It had nice folders in it too. I also got some other stuff that year and I know that it came from either a JCPenney or Sears holiday catalog.
I understand that politics are self interest, and I think that people in the know will continue to support the small business owners. I also think the small business owners can help themselves by slight discounting (not talking the Wal-Mart 40% off, but 10 to 15% that I see a lot of internet folks doing, Talon included), personalized service, and the all important nourishing atmosphere. The latter is the real key. Bulletin Boards for people to find a game, gaming tables, a place to play a pick up game, even snacks at a reasonable price (jerky, candy bars, soda). This is what a small game store should have all over those big corporate guys. It fosters the hobby. It attracts new players and also provides a nice community service by giving people something to do instead of sitting around being bored or something worse.
My point is this: More exposure for RPGs will help in proving that it is not some demonic trickery and possibly can bring even more revenue to publishers. How so? Well, WotC of course stands to gain, but if some kid in Backwater, Indiana finds a Monster Manual, gets really into the art, starts reading, starts playing, starts seeking more material, then he may discover the 3rd party publishers. This could lead him to finding a LGS to purchase the Indy published items. Who knows, maybe the kid has a really common sounding name like Monte Cook, Sean Reynolds, Steve Jackson or Dave Arneson... Again, D&D in the early and mid 80s had massive exposure in chain retail department stores and the hobby exploded. D&D gained a large following back then, and I am a product of that. I am happy for that. D&D didn't die because of it. It took bad management to drive it into the ground, not retail outlets. This could be a win-win situation if the hobby grows, so long as the game and hobby stores exploit their advantages. Would a kid rather go to Wal-Mart with mom and stare at just a few books on the toy aisle, or would he rather get mom to take him to the local game shop so he could see a whole lot of books, dice, TCGs, miniatures, maybe find a couple people to game with? I know what I as a kid would have rather done, and in fact did do. Consumers don't mind paying a little extra for a product if it also includes a good service, which hopefully the FLGS is doing. Fear not my chicken little friends, this may be good for the game after all.