Jdvn1 said:In theory, though MS never made up for the loss in hardware. MS has consistently posted losses.
And historically, Sony never lost much on hardware, and was making a profit on PS2 hardware within a year or two. No one's ever made money selling consoles at a loss long-term; only Microsoft has ever managed to build marketshare that way, and that's because they have far more ability to eat losses than any other company that's ever played in the console space before.
MS has had one profitable quarter from the Xbox division (when Halo 2 launched), but I suspect it will start consistently showing a profit within a year. Their losses on hardware are more akin to Sony's in the PS2 era than to theirs with the original Xbox (or Sony's expected losses with the PS3), and I suspect once the Xenon gets a die shrink, they'll start showing a small profit on hardware (depending on the pace of price cuts). And there are a lot of big titles that MS is publishing over the next year (most notably Halo 3), as well as Xbox Live subscriptions.