I ran 3e for like 15 years, and ranged sneak attack is obviously inferior to melee sneak attack because you can always melee sneak attack by flanking, whereas ranged sneak attack requires surprise and to be within 30 feet of the target. One of the subtle jokes of "Order of the Stick" is the party is composed of highly un-optimized 3e characters - a smart fighter, a halfling barbarian, a M-U that specializes in evocation spells, and a thief that uses a bow.
And yeah, like the world I run is crawling with rogues who sneak attack all the time. Most kobolds and goblins you face will be 1st level rogues. Just don't get flanked, encircled, or surrounded (if you'd played in my game you'd know).