MortalPlague
Adventurer
I don't think it would be such a bad idea to drive away the portion of the fan base who diss the old editions, calling them relics etc (referring to an above post). They're not really fans of D&D as a whole. D&D is a very old game by now and it should embrace that in the way it presents itself to new players: it's a "classic" that is the granddaddy of the multibillion dollar CRPG industry, and got a lot of things right the first time. This factor is what drives a lot of newbies' initial interest in D&D, and the game and fan community shouldn't upset that expectation. Players who don't have any nostalgia or respect for older editions don't really fit into that picture.
Wait, what?
You want the unification edition to drive away fans who aren't grognard enough?
Some people who just picked up D&D with 4th Edition really enjoy the game, but they have no desire to go back and explore the game's roots. Do they have any less right to play D&D? I've played with these people; they can bring a really fresh and interesting perspective to things. I've found them to be excellent players.