As I mentioned in the spam thread, I've got a Rolex. Hopefully someday I could afford the watch I wear. My dad got it for 25 years with IBM. But he's a scuba instructor and always wears a fancy dive watch. One day he handed me the Rolex and said, "Somebody should be wearing this." I've had it ever since.
It looks cool I guess and it's self winding so never needs batteries. But if you don't wear it for a couple days it stops. So (for example) when I was down in Florida last week diving, I kept having to remember to put it on at night and wear it for a couple hours so it would stay wound.
Also, it doesn't keep time worth a damn. It gains about a minute every week so if I forget to reset it for a few weeks I start showing up early for everything.
The one other thing is that it doesn't precisely "tick" as it has the sweeping second hand. But the length of the second hand alone is enough for it to emit this very faint "tink, tink, tink" noise. You never hear it unless you leave the watch sitting directly on a cabinet like my bedside table. Then the table acts as an amplifier and it sounds very loud when the room is otherwise quiet (like when you're trying to sleep). So I always set the watch on a book or my wallet or something so that the sound doesn't conduct to the table.
