Contracts were 2 years, and granted the following:
- Pay 15% instead of 25% on revenue over 750k
- 6 articles about your product on D&D Beyond
- 6 emails about your product to D&D Beyond users
- 8 social media posts on D&D Beyond or D&D branded channels
- 2 YouTube videos on D&D Beyond or D&D branded channels
- 6 days of D&D Beyond home page placement
This was the carrot to the OGL 1.1 stick. Notably Wizards disclosed that they have 15 million registered users on D&D Beyond.