Star Wars was a cow-cash but any recent choises haven't been right.
It is not going to be sold but if Disney faces the backrupt. If Disney showed intentions to sell SW, that would be a very bad sign for the shareholders.
The best years of Disney ended time ago. The menace of bankrupt is closer to become real.
Any suggestion? SW to be licenced to Hasbro, and WotC publishing a new SWd20 but totally rebooted, adding some force-adept factions, and some game-live show in the new D&D channel. Other option could be a Transformers-Star Wars crossover.
Well, let's actually look at Disney's Star Wars record.
Force Awakens was a massive, monocultural success - by far the biggest domestic box office of all time, with outstanding reviews from critics and audiences.
Last Jedi was a huge film that probably did even better with critics, when you look at the substance of the reviews, but was somewhat divisive with the fandom (for mostly the wrong reasons, IMO, though I agree that making Luke old and bitter on top of making Han Solo old and bitter was the wrong choice and not necessary for what the film wanted to accomplish).
Rise of Skywalker tried to course correct and is a complete narrative mess that got terrible reviews and pleased no one.
Rogue One was a pleasant surprise that (mostly) got the franchise away from needing to be all about Skywalkers, did huge box office, and got positive reviews.
Solo was a mess that apparently existed just to explain one line of silly dialogue from the original movie ("see, George Lucas
wasn't using the word "parsec" wrong!"). Also, it explained why Han calls Chewbacca, "Chewie" - phew! I had always wondered! Did shockingly poorly at the box office for a
Star Wars film, showing that the franchise is not bulletproof.
Mandalorian is fun, family entertainment, with a basic, sometimes nonsensical plot but an absolutely ironclad central dynamic between the gunslinger and the kid. It's basically the Disney version of
True Grit, which is a fun concept.
Boba Fett has, let's face it, a lead actor who should never, ever, have been a lead actor in this sort of show, and only becomes watchable when it turns back into
The Mandalorian. Again, the plot is thick as bricks.
Obi-wan still has a dumb plot, but no show built around Ewan MacGregor is going to be bad, and the final battle was a great pay-off.
Andor is the only thing in the entire franchise written 100% for adults, and I think it is one of the ten best TV series ever made, but still, somewhat divisive (give it a few years).
Then I think there's some animated stuff - not my bag.
Overall, that's a pretty successful track record. Some definite misses, but also some massive hits. It's crazy to suggest that Disney has not made its money back, even setting aside the merchandising (Baby Yoda alone probably justified half the cost of buying Lucasfilm).
Also this anti-Disney propaganda (going bankrupt! etc.) is being driven by other stuff, IMO.