It's a dumb name. I can understand the rename for stuff like copyrights and related crap, even if I still think it's stupid. But do they really think it looks edgy and hip? Are marketing majors required to takes credits in courses for Lame and Suck these days? That's the only logical explanation I can find for the sheer absurdity of modern advertisement. Here's a clue people: you want people to actually watch ads, not give them an even greater excuse to channel surf at a higher warp factor.
Ah, well I suppose it fits in with the dumbing down that the channel has been apparently getting over the last few years. I don't mind a broad base of speculative fiction, even horror, but stuff like wrestling and "reality" TV don't really have much of a place on this channel.