I've been giving this some thought, and this is what I've come up with. I'd love to see a product featuring the following:
* A central town acting as a base for adventurers.
* The surrounding area described in quite a lot of detail, in a radius of maybe 50 miles (about 2 days' travel, more in difficult/trackless terrain).
* A bunch of adventure hooks in the form or problems that need solving (the local lord's daughter has been missing for years), as well as opportunities to exploit (if you befriend the local fey, they can grant you a boon).
* Opportunities to explore the area covered.
* An introductory adventure that showcases some of the important features of the place and introduces the PCs to important NPCs.
I think the latter part is what is missing from many otherwise cool setting products. If they do come with an adventure, they're often just a dungeon crawl which kind of misses the point. The adventure should essentially do the same job as the pilot of a TV-series.
* A central town acting as a base for adventurers.
* The surrounding area described in quite a lot of detail, in a radius of maybe 50 miles (about 2 days' travel, more in difficult/trackless terrain).
* A bunch of adventure hooks in the form or problems that need solving (the local lord's daughter has been missing for years), as well as opportunities to exploit (if you befriend the local fey, they can grant you a boon).
* Opportunities to explore the area covered.
* An introductory adventure that showcases some of the important features of the place and introduces the PCs to important NPCs.
I think the latter part is what is missing from many otherwise cool setting products. If they do come with an adventure, they're often just a dungeon crawl which kind of misses the point. The adventure should essentially do the same job as the pilot of a TV-series.