I missed that tidbit for a while and kept wondering when it would show up on Amazon.
What an odd thing to do. I mean, I get why they're doing it, but it's kinda too little, too late. And regardless, hobby stores are like any other business and need to adapt to changing markets or die. It's not up to publishers to prop them up.
Hasbro should look to Apple's example and open up Hasbro stores with a dedicated gaming area in them for playing ANY Hasbro game. Once a week, host Encounters. The rest of the week, MTG, Yugioh, board games, etc. That'd kick ass.