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SJ Games successfully markets Munchkin to Target

Argyle King

Legend
Daily Illuminator: Munchkin In Target: Bullseye!

Last year there was a test done involving Munchkin being in several Target stores. The test did well enough to warrant a second test. According to the Daily Illuminator article linked to above, both tests went well enough that Target now officially carries Munchkin.

Good job. I knew it had been doing well here (one of the Targets near where I live was a test store,) but it's always tough to tell if something is a local fluke or if it's indicative of a larger trend. With so many doom and gloom scenarios being tossed around about companies who make rpgs and other gamer products, it's nice to see a company doing well.
 

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The next time I'm with my boys in Target, and they want to look at/buy some Pokemon cards, I can look at/buy a Munchkin game.

Bullgrit
 



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