So...How are Sales of 4E Product?

We can compare anecdotes all day long about our own demographic bubbles and if 4e is or isn't doing well therein, but without hard sales figures for various books we can't draw solid conclusions at this stage.

Dude! The GIFT SET was the top 25th book of 2008 for AMAZON! This is hilarious! Is that not a hard sales figure? How is it not so? How is it not the sign of a smashing success? How does that jive with the idea of it selling like it's Fatal with a D&D label on it? I'll tell you how, not one bit.
 

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It's kinda funny (or sad, rather)

When Mona comes and says that Pathfinder is doing awesome and that Paizo hasn't stopped gaining more customers and selling since the announcement of the PFRPG, not a single soul questions his motives, nor his veracity. It's a fact.

Yet when Mearls, Rouse and Slavichek all post about how 4e is breaking all sorts of records, selling extremely well, all the nay-sayers keep questioning these statements, claiming there are no hard facts.

sigh

It's about time someone made this point.
 

The claim that 4e could still be a failure by trying, and failing, to compare it to 1e sales is very amusing. I'm almost prepared to take on that the comparison alone is a sign of 4e's success.
 

This insistence on the lack of 4e commercial success is a source of constant puzzlement for me.

Why do people need to validate their dislike of this game by declaring that it isn't selling?

There are tons of movies, books and songs that I utterly dislike and yet are resounding commercial successes. I might patronizingly state that the "unwashed masses" don't share my refined artistic tastes, but I'd never try to deny the market reality...
 

There are some restrictions on what someone in a publicly traded company can say. I wouldn't hold the WotCers feet too close to the fire if they don't come across as using perfectly clear language when expressing the success of their products, not that a healthy dose of skepticism shouldn't be in play when in discussions with anyone who is trying to sell something. Besides, isn't a successful D&D still a sign of a successful industry overall?
 


Besides, isn't a successful D&D still a sign of a successful industry overall?
I really think so. IIRC some time ago somone from Steve Jackson Games stated that they always rooted for a successful D&D because it acted as a gateway to other RPGs.
 

dajr said:
Thats what I was responding too. That ranking would NOT have happened if it was Fatal with D&D slapped on it, imho.

4e is doing very, very well indeed, but I think you severely underestimate the brand loyalty of D&D fans. 4e isn't doing great because it's a messiah of a game, come to save us all from darkness and lead us into the light. ;) Or at least, not JUST because of that.

In fact, you could argue that 4e's initial sales are a result of 3e's success in cementing and expanding a D&D market, if you wanted to point fingers at causes.

4e is doing quite good. Those who protest this point are kind of sticking their heads in the sand. But...and here is a prediction you can test in about a decade....5e will do even better. And 6e will do even better than that.

2e did better than 1e, which did better than OD&D, and 3e did better than 2e.

All 4e's initial sales mean is that people are still playing or interested in D&D. This is a tremendously good thing, and it's very fortunate that WotC underestimated rather than overestimated that crowd. It means our hobby is a healthy one, and that it can grow.

It doesn't mean 4e has won some sort of "better than sex!" contest. All my little quip was pointing out was that 4e sales doesn't tell you much very specifically about 4e aside from the fact that a lot of people bought it. A lot of people buy illegal drugs, romance novels, and mass-produced oil paintings of Jesus, too. ;)

I used to think that sales and cost and that whole capitalism bag were sort of a democratic process of quality or at least functional usefulness. But then I remembered that people are fundamentally insane, and that you can create supply and demand for pardons from sins, if you wanted. Buying 4e is probably motivated more by hope, fear, curiosity, loyalty, and other nebulous things than it is by whether or not fighters can trip at-will or per-day. Meaning that, if the rules were FATAL, but the name was D&D, it would still inspire that emotional hope/fear/curiosity/loyalty/etc. A rose by any other name would NOT smell as sweet, so to speak.

4e is selling well. This is to be expected, praised even. But try not to make the mistake of assuming 4e is selling well because it is the bestest. Sales don't tell you very much about quality. Awesome stuff goes unnoticed, and crud gets consumed because human beings are not eminently logical creatures. Sales probably tell you more about how popular the fantasy genre has become since 2000, and how well WotC's pre 4e media blitz reminded people that D&D still exists, than it does about anything that's between those splashy covers. :)
 



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