Ranger REG said:And you know about a certain author's embarrassment from Avalanche Press ... how? Did this "embarrassed" author expressed his view regarding the cover artwork gracing his material to you personally?
I know at least two APL authors who didn't particularly like the covers, but really had no control over them. Then again, while their books don't sell as many copies as say, Mongoose, their latest couple have gotten good reviews regarding the content. Additionally, APL's print runs tend to be smaller and they seem not to leave inventory sitting on shelves forever because of that.
The individual numbers aren't huge, but so far their d20 strategy seems to be an efficient one. I wouldn't be surprised to see APL hanging around long after a number of other publishers have gone under.
Though you're right. I do wish the books were less expensive.