jmucchiello
Hero
Dana is referring to watermarking. It is a digital process that can be placed on both digital and printed products. The watermark is invisible to the naked eye and will survive through a scan / print / scan cycle when properly placed. Unfortunately, the cost is outrageous for that amount of security. And for print products it is useless since you have to print each book separately in order to give them different watermarks. And unless you only sell the books from your private web page (taking down names and addresses), reading the watermark will not tell you where the book was bought. It MIGHT tell you who the distributer was, if you have more than one, but beyond that it does not help with prosecution.Blacksad said:Dana_Jorgensen: there might be cost issue, pit-trap issue (hack directly on the website, fraudulent use of credit card, and the funniest changing the id to a random id), and legal issue (I'm pretty sure that it would be illegal all over Europe).
In the digital realm, for a few less bucks you could implant watermarks that cannot be removed easily. And since all sales are traceable on the internet, you would know who bought the book now being pirated.
Unfortunately, this will barely slow down piracy. The flaw with trying to stop piracy in the digital realm is that the object cost to protect your PDF is probably higher than the price at which you are selling it. Adding those costs in to the price just makes you customers mad. ($15 for 50 page PDF?!?)
It is a fact of digital life that some people are going to distribute unlicensed copies of your book to people who would never buy it in the first place.
When Napster was at its peak, sales of music were also at their all-time peak. Honest people use illegal copies to find stuff they are going to buy anyway. People who "sample" your product through illicit services who do not pay for it later were never going to buy your product in the first place. Honest people who use your product will go and buy their own copy. Is there a shady group in between who might have bought your product but won't? Yes. So what? Next time advertise to them before it hits the pirate networks and hopefully they will buy before they try.
Anyway, I can hear the jackboots of the moderators coming this way to put a stop to this hot topic before it becomes political.
Fact is, some people will always find ways to not pay for items. It's a fact of doing business. Do you also want to help the print publishers out with shoplifting? It also affects their sales.