T-shirt with a video screen that plays a trailer for its upcoming SF movie I, Robot

[Hand of Evil]

Fox unveiled a promotional T-shirt with a video screen that plays a trailer for its upcoming SF movie I, Robot at the Electronic Entertainment Expo in Los Angeles last week, according to The Hollywood Reporter. Fox is the first business of any kind to use the video T-shirt marketing tactic developed by San Francisco-based Brand Marketers.

I just find this amazing!

 

[Crothian]

a t-shirt that plays a trailer? that's just cool

 

[Hand of Evil]

Oh, here is a link to the story...

http://news.lycos.com/news/story.asp?section=Entertainment&storyId=865632

 

[Steve Jung]

I can just see it now.

"Honest. I was just staring at the screen."

*whap*

"Umm. So this is the widescreen edition?"

*double whap*

 

[Hand of Evil]

I can just see it now.

"Honest. I was just staring at the screen."

*whap*

"Umm. So this is the widescreen edition?"

*double whap*

mmmmm wet video t-shirts...

* whap * whap * whap * whap * whap *

But makes you wonder what we will see, such as video logos, downloaded videos...

 

[Ankh-Morpork Guard]

Very interesting.

 

[Mercule]

But makes you wonder what we will see, such as video logos, downloaded videos...

Wet t-shirt contests playing the Playboy Channel?

The shirts are a neat concept, but they'd be annoying after the novelty wore off. I can't help but to this of spam and phone solicitors. Here's hoping they never do Viagra, etc. ads.

 

[Incenjucar]

At least it's not as bad as when they had people changing their names to "Turrok" and putting video game advertisements on real graves.

That was just sickening.

 

[Mercule]

Um, yeah, that's not right. I like the Playboy image better.

Seriously, though, how thick are these shirts? Are they washable? Can I get one with the Summoner (? -- the 'I magic missle the darkness' skit with video game characters added) running on it?

 

[Bloodstone Press]

That's cool. The future becomes cooler every day.