Whizbang Dustyboots
Gnometown Hero
Also an inaccurate assumption.It was designed specifically to poach the existing 5e fanbase.
Work on what became ToV began before WotC put the 5E SRD into Creative Commons.
ToV was designed to present an alternative way to sell 5E-compatible books in perpetuity if the OGL fiasco had gone a different way. (Those books just have to have compatibility with ToV and, therefore, 2014 D&D more or less.)
That doesn't require poaching anyone and it certainly doesn't preclude people coming to RPGs through Kobold Press' door.
I teach a lot of people to play RPGs and the OGL fiasco was widely covered in non-nerdy media. While the majority of people don't care, a not-insignificant number of newbies start off with a lot of skepticism about WotC and are interested in learning how to play 5E without necessarily putting money in WotC's collective pocket.
Also, the new D&D starter set, using 2024 rules, won't be in stores until October, insanely, so there's definitely room for other companies in the interim.