Exemplar: Outsider that exemplifies alignment for a plane. Aka Celestials, fiends, modrons, and slaadi.
Fiend*: Exemplar creature forged of baernoloth action, or a baern itself. Includes Tanar'ri, Baatezu, Yugoloths, and Gehereleths.
* This is an effective definition, but not, I wager, an intended one.
Demon/Devil/Daemon: Outsider on respective lower planes. Certain oni may be included here, for instance (some others are probably giants, etc). Fiends are as well.
Lower Planar Creature: Anything from the lower planes. Includes non-outsiders, like the khasta.
Here's the fun trick here: It can be argued that, while they are EFFECTIVELY so now, the fiends are not the true evil exemplars (except the baern, mayhaps). It could be argued that the hordlings, ancient baatorians, and whatever the tanar'ri replaced, are the true exemplars. Assuming exemplar even has meaning beyond a title granted by presence, in which case, it's a fluid thing, and changes over the eons.
Remember, according to yugoloth lore, all of the fiends (as I defined them here) are constructs, and only the baern are actually natural beings. The fiends are, essentially, the army of the baern used to knock down the other native races, which might have had potentially equal power.
Also a note I feel I have to add to Shemmy's mention of the older ancient baatorian -- it was ASLEEP. We have no idea if it looks like that or is that well-defended when awake. It could just have a really great defense when snoozing, but be around a pit fiend's power when awakened, but able to attack actively. I just feel the need to keep that in everyone's mind, lest we start assuming that the ABs are all uber slugs or nastier.
Another thought: Since so many things evolve from the larva.. perhaps the baern did too. Perhaps the draining devices in the Waste are what keep them from being more populous.