That was the E-Year that was

rpghost said:
Which is actually why I'm considering allowing vendors to spend their earnings online. Saves us the trasaction fees and we can cut less checks. :)

This could be a truly sweet option, provided it isn't relegated to simply allowing vendors to play consumer on the storefronts. It would be great if it also allowed stuff like purchasing banner ads or paying for POD stock.
 

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"Yeah but we need a magazine! And change the front page too! Oh there's already a magazine? Well make it more visible! Oh its already visible? Well there must be a problem because *I* didnt think of it!

My comments regarding the fact that I didn't think of the DM were from a consumer's point of view, not a publisher's. The first step in the buying process is awareness. It is the *publisher's* job (in this case RPGnow) to make sure his potential customers are aware that the product is out there. The fact that there are people posting in this thread who rarely see or download the DM is indicative of a problem with its visibility.

James seems to understand that. You, on the other hand, seem to have a haughty "I'm better than you" attitude and little else motivating you to post in this thread.

I don't think its up to RPGnow to do marketing for us and I've said as much in this thread already. My sales have been surging in recent weeks. I currently have 2 titles in the top 20 hot sellers (and have had such for the past 6-8 weeks). And I've done that without re-releasing my titles every two weeks in an obvious attempt to grab as much space on RPGnow's front page as possible.

My *point* was that asking rpgnow to make the downloader more visible, and asking rpgnow to change the front page, and asking rpgnow to change... well... anything... is a really lame business model.

It's not a "business model." It’s a discussion about how we as publishers, businessmen and consumers can improve the PDF industry for everyone... including you.

A lame business model would be something like releasing a title, then two weeks later, re-releasing it with an "update" so as to get twice the time on the front page (which figures so small in your business model) while its still a "new" product.

I really dont think complaining about the number of new products on the website is productive for us.

No one is complaining about the flood of products. It was pointed out that one existed and a debate began over how severe that flood was. I haven’t seen any “complaining” or “whining” in this thread at all. I’ve seen mostly intelligent discussion interjected with a few snide comments from arrogant, shallow people.


Now, to get back to the Downloader Monthly, if it really is 5 MB, I would suggest making it smaller in file size.

(Disclaimer: The file size of the DM is not part of my “business model” and I am not whining or complaining about such.)

Another good idea strikes me just now…

There should be a rule that says something like “an updated product cannot get moved back to the front page unless the original product has been out for at least 1 month.”

That would help stem the tide of products on the front page. And really, I’d be happy if that was “6 months.”

(Disclaimer: The rate at which updated products get moved back to the front page is not part of my business model – though it could be. I am also not complaining or whining about the rate at which some updated products get moved back to the front page – though I might soon.)

hint: when someone has just expressed interest in buying one of your books, its not a good idea to call him "lame." Especially when you don't have a grasp of the discussion at hand.
 
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Bloodstone Press said:
James seems to understand that. You, on the other hand, seem to have a haughty "I'm better than you" attitude and little else motivating you to post in this thread.

Sorry if I came across that way. I'm trying to contribute to the conversation same as everyone else.

I don't think its up to RPGnow to do marketing for us and I've said as much in this thread already. My sales have been surging in recent weeks. I currently have 2 titles in the top 20 hot sellers (and have had such for the past 6-8 weeks). And I've done that without re-releasing my titles every two weeks in an obvious attempt to grab as much space on RPGnow's front page as possible.

A lame business model would be something like releasing a title, then two weeks later, re-releasing it with an "update" so as to get twice the time on the front page (which figures so small in your business model) while its still a "new" product.

I don't know where you got the idea a product being on the front page didn't matter to me. Also, it's not exactly easy to do a complete typo fix, balance edit, and add 4 additional pages of content to a product within two weeks of its release, and it certainly isn't lame to do so.

hint: when someone has just expressed interest in buying one of your books, its not a good idea to call him "lame." Especially when you don't have a grasp of the discussion at hand.

Once again, I was not calling you, or anyone else lame. Apologies if it got construed that way.

Chuck
 

Also, it's not exactly easy to do a complete typo fix, balance edit, and add 4 additional pages of content to a product within two weeks of its release, and it certainly isn't lame to do so.

You're right, it isn't easy, but with all due respect, I have to say that those things should have been done *before* the book came out.

I understand the desire to go through a book that you just put out and fix all the stuff in it. And I know it seems nearly impossible to fix all the errors. I know it seems like, after spending two weeks going over a book, page by page, paragraph by paragraph, that you've got all the errors. Then, two days later you find another one. I know that frustration and the desire to deal with it.

I know that happens, and I've had to tell my editor things like "look, we can't catch them all. We can do the best we can, and after it comes out, any other errors we find, we'll catalog in a file. When it comes time for the re-release we'll make those changes."

I'm not trying to tell you how to run your business or anything. You seem to be doing a fine job. But when I saw the Legends of Excalibur re-released within 2 weeks of its initial release, I thought "WTF! What if we all did that?"

I could easily make several changes to Hell on Earth and re-release tomorrow, but I'm holding those corrections until I do the re-release in about 6 months.

You're also right that it isn't lame to do that. But I think consumers and other publishers alike could perceive it that way.

Correcting a product two weeks after it comes out doesn't look good to the consumers. I bought Blood and Guts right after it came out. A week or two later, I got a message that it had been updated, and a link to the update. But you know what? I *still* haven't downloaded the updated version.
Why? Marketers call it "time poverty." Psychologists would talk about psychological "value" and "investment." Businessmen only need to know that when they release an "updated" version, not everyone who bought the original version downloads the update, for whatever reason.

I think it is in every publisher's best interest to put out the best work they can, and not try to update it immediately after. Give it some time to sink in. Don't give the consumer the impression that you routinely put out unfinished work. If anything, that will slowly kill your sales of initial releases as people learn that you always update the title a few weeks later. Due to "time poverty" people will decide to just wait and buy the updated version so they don't have to download twice. In fact, When I saw that Legends of Excalibur was updated I actually said to myself "well, I'm glad I haven't bought it yet. If I had, I'd be downloading it *again.*"

(or maybe not, given my previous behavior with Blood and Guts)

I don't know where you got the idea a product being on the front page didn't matter to me.

I didn't say "didn't matter." I said "figures so small." Your comments about how marketing is so much more than just front page exposure on RPGnow led me to think your marketing plan was much more extensive than just front page exposure. Which, compared to your recent behavior, seems duplicitous.

I apologize if I seemed too defensive (or aggressive). I'm not interested in getting into an argument, but I also am not interested in remarks like
Apparently if you can succeed in the current environment, and indeed thrive, that isn't worth discussing.

That seems haughty and arrogant to me.

Is it possibly that because you are thriving in the current environment, you don't want to see the environment changed? Therefore you speak out against anyone who suggests changing the RPGnow site?

Again, I don't want to argue, and that's not a veiled, smarmy attack. Its a genuine question, intended to asses your motives.

I would like to see the home page of RPGnow changed to contain only links to all the sub categories, therefore funneling traffic to more desirable product pages (as James and Chris have mentioned).

Are you opposed to that idea? If so, why?
 
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Bloodstone Press said:
You're right, it isn't easy, but with all due respect, I have to say that those things should have been done *before* the book came out.

I agree. However, when a reviewer of the product sends me a bunch of typos, and people who bought the book send me some balance issues I find valid, and I have new material ready for the book (a dozen new spells and two new prestige classes), I see no reason not to get them to my customers as soon as possible.

I'm not trying to tell you how to run your business or anything. You seem to be doing a fine job. But when I saw the Legends of Excalibur re-released within 2 weeks of its initial release, I thought "WTF! What if we all did that?"

I could easily make several changes to Hell on Earth and re-release tomorrow, but I'm holding those corrections until I do the re-release in about 6 months.

Until you mentioned it to me, I had no idea the product had been moved. Chris Davis (owner of RPGO) and I have a great relationship. I simply passed along the typos from the reviewers. He asked if I had any new material for the game, which I gave him, and he took it from there.

I've been writing the Campaign Guide for Excalibur, as well as reviewing manuscripts from authors working on projects for Blood and Relics and Blood and Guts. I really didn't think about it.

Which might also explain the "tude" in my posts here at times. I take writing breaks and check the boards, dropping in comments when I have them. I don't really think about how they will be interpreted, although I can assure I never mean them to be spiteful.

You're also right that it isn't lame to do that. But I think consumers and other publishers alike could perceive it that way.

Correcting a product two weeks after it comes out doesn't look good to the consumers.

When I update a product I don't think about how it looks. I always try to make every product as perfect as I can before I release. However... In the case of Blood and Guts the issue was much the same. Soon after the release, several active duty members of the military emailed me, including a member of PSYOP with several factual errors in the work. I passed that information along to Chris, and he updated the work when he felt he had enough material to warrant it, and when he had the time.

In that case, I was already well into writing War on Terror when the update was released.



I didn't say "didn't matter." I said "figures so small." Your comments about how marketing is so much more than just front page exposure on RPGnow led me to think your marketing plan was much more extensive than just front page exposure. Which, compared to your recent behavior, seems duplicitous.

Again, I never meant to imply initial sales of a product weren't important or that front page exposure didn't mean anything. Like everyone else here, I have seen "face time" decrease as the pace of product release has increased. When I first released Vigilance a couple of years ago it was on the front page for almost a month.

The only thing I was pointing out was that there is a lot we can all do to increase back catelogue sales. On a monthly basis I would say the money I make off of old products is more than what I make off of new products. That was what the comment was about and nothing more.

That seems haughty and arrogant to me.

Again not my intention. Maybe doing Arthurian statblocks has me grumpy :)

Is it possibly that because you are thriving in the current environment, you don't want to see the environment changed? Therefore you speak out against anyone who suggests changing the RPGnow site?

I think any change to status quo on rpgnow would make is probably for the best. He has done a fantastic job with the site so far and I'm sure any decision he made to change things would be the right one.

I guess what my comments were trying to get across is that I don't spend a lot of time thinking about what if things were different. I just operate within the current system as best I can and try to make the best games I can.

That's what my presence here is for, as well as the product updates.

Chuck
 

Vigilance said:
My *point* was that asking rpgnow to make the downloader more visible, and asking rpgnow to change the front page, and asking rognow to change... well... anything... is a really lame business model.

I'm not a publisher*. I've got no products to push. I'm just a consumer, and one that spends quite a bit at RPGNow. I've finally figured out a way of interacting with RPGNow that more or less satisfies me. But I don't think there's anything wrong in making suggestions that might help RPGNow attract MORE customers, and make it easier for them to purchase stuff.

Nell.
*Who is trying publishing, but hasn't actually published anything, and it looks like won't actually publish anything for a few months. :-/
 

As for the "specifics" of how RPGO had a great year, you already got them from me. We go to our customers everywhere we can. I start threads discussing products before they're done, and ACTUALLY change the direction of the product based on discussions I have here and through customer feedback.
My comment that I would like to see specifics was an inquiry for more information, not an accusation that you hadn't provided any information yet.
Beyond suggested changes for RPGnow (the primary sales outlet for PDFs) & its house magazine (and being the primary sales outlet really makes discussion of how best to make it work better every bit as valid as any number of discussions among print publishers on how to better get books on retail shelves), I really haven't seen anything ground breaking suggested here, though I might have missed it.
I recall things like brand recognition, web presence, and cheap banner ads, which are pretty much just the basics I would think. I'd be surprised if anyone taking publishing seriously is not already doing that stuff on their own.
Trading product to e-zines for ad space is a good idea, and one that's maybe not so obvious.
Are there any others?
Would you like to share information on which banner groups or ad sites are the most effective, or economical?
Would you like to make some reccomendations for e-zine publishers who are receptive to the bartered ad idea?
These are the kind of things I was thinking of when I said specifics.
While I don't necessarily expect you to hand over all the information you've obtained with hard work (and certainly wouldn't think less of you if you didn't), I don't know if the skeletal concepts thrown out so far, really have much substance to discuss on their own.
 

Downloader Monthly

Hi. As Editor of Downloader Monthly, let me touch on a few things:

1. The ezine is 3.4MB this month. It's never gone above 4MB (as far as I can remember). It all depends on what support material has been added from other publishers, so if a publisher sends us a rather poorly distilled file for inclusion, that will affect the size. People need to stop exaggerating.

2. The ezine is only as good as the support material/articles I receive from publishers. If you would like to submit an article or preview, give me a shout with your proposal.

3. I need a d20 columnist. This is a monthly gig in exchange for an ad and blurb about your company each month. I need someone reliable, who will hand it in on time every month.

4. If you would like a product reviewed in the ezine, send me a complimentary copy link. DO not send the actual file. If you cannot send links, email me first. While I cannot guarantee it will make it in the ezine, I look at every review, and if it meets certain requirements (a positive enough review), it will be included at some point.

5. If you are an artist and would like to showcase your work with a cover for the ezine, please contact me.

6. If you have a rational comment about the ezine or an idea for something doable (no what about... ideas, something concrete), please contact me.

7. I would like to overhaul the ezine's layout. Would you prefer an 8.5x11 landscape format better than the existing layout?

I apologize for being blunt, but after doing this long enough, I don't have time for people with wonderful ideas who can't implement them or work to a deadline. Too many people have time to criticize, but not to submit work as promised.
[I can't speak to the exposure problem as it's not under my control.]

Correspondence should be directed to editor@rpgnow.com so I recognize it being for the ezine.
 


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