How do you know "Magic Wal-mart" isn't less offensive than the word or phrase it replaces?Doug McCrae said:It's not a euphemism.
From Wikipedia:
"A euphemism is an expression intended by the speaker to be less offensive, disturbing, or troubling to the listener than the word or phrase it replaces

Why is it offensive? Where's the proof that it was originally coined specifically to be offensive? It seems pretty innocuous to me. I thought the problem was that the phrase is (supposedly) inaccurate, not that it is offensive.The phrase 'Magic Walmart' is almost the exact opposite of a euphemism, designed to be *more* offensive than saying magic items can be bought and sold. It's an exaggeration.