Thornir Alekeg
Albatross!
I really like this idea.Or, if you rage against the dying of the light, you just might be noticed enough to actually get into the afterlife. After all, only the best of the best and the worst of the worst will get scooped up by the gods when the End does arrive. Everyone else will follow the universe into nothing. And if some people know that bit of information, things will get interesting. Oh sure, even with that kind of out available, most people would give in to despair. But others would get all kinds of motivated. Pull out all the stops. No small number of people might work really, really hard at Redemption with what time they have left.
My take on it: The gods themselves are dying, but they will use the last of their power to gather the worthy to them to seed a new creation - the afterlife will be a new universe with those who manage to set themselves apart serving as th new gods. The key to how that new universe will be shaped will be the relative success of the mortals battling in the final days. If the "best" significantly outnumber the "worst" then goodness will dominate the new universe, with the reverse also true.
Two additional factions could play into this as well: those who desire balance that will bring about a new universe very much like the current one, and those who have no desire to see a new universe at all and work to destroy everything for eternity.