Interesting post and interesting thread. I think the data and evidence fit the model fairly well, for the most part.
Regarding the virulence of this particular War, I think there's another factor that isn't usually present and that has yet to be raised.
Since your background is in work habits, let's say we have a situation in which there's a group of employees who have been using a particular brand of Day-Timer for years, but there's a push from management for everyone to migrate to some new brand. The parallels between this scenario and the real life situation are clear, I hope.
The tricky bit is that it's not just that the employees have been using their particular Day-Timers for years. It's that some of them, including some who are well-respected by their peers, have also been producing and selling accessories specific to that brand. A few on a large and profitable scale, many on a smaller and less-profitable scale. And the upcoming change threatens their economic ecosystem.
In that sort of situation, I wouldn't be surprised to see an unusual amount of effort being put into resistance to the change, and a high level of evangelism inherent in that resistance.
Have you run across this sort of situation in your professional experience? How did it work out?
Cheers,
Roger