They appear to be
exiting the industry entirely, according to this Matt Colville. And I might be inclined to agree with him.
If they were exiting the industry they shouldn't care about OGL? (which would be fine with me--I was always fine, before this bad faith/bad actor stuff, with dndone being a video game. I might have even tried it if the price was reasonable, but also continue TTRPG's as a separate thing).
It makes sense that their business plan is that the future of D&D is 100% digital, and it's fine with me. It also makes sense that they're exiting the industry entirely. Which brings us to their apparent obsession with forcing a new OGL on to the community--if there were no ulterior motives there would be no reason to do this. They could just do their thing and the community at their large could do their thing and both could coexist without much problem, many people probably taking my attitude in this scenario that it's a fun timewaster/curiosity but not a TTRPG. Just a video game. (And that's fine!)
But the attack on the OGL and the community at large in that context looks like base megalomania to me. Competitors who
COMBINED make less in a year than WoTC makes in a week are not competitors at all. The only reason to threaten them with either falling in line or being squashed would be that WoTC execs are not confident with their ability to make a great new product and genuinely compete, making it so good that people
want to buy those little micro-add-ons. The plan, instead, is to force the community into the choice because they have no others. (Of course, yes, playing at home with your friends in the traditional analogue style is still en vogue--but we're operating under the premise that this is not their realm anymore and they have no interest in or concern with that scene. Which again makes sense to me and I'm fine with it! But why OGL2?.... you get the idea.)