The cold mechanical language in early 4e was part of what kept (drove) people away. I don't see it returning in any comparable way.
I have to agree here.
When it first came out, I was very much in the 4e camp of clean, streamlined language. I thought it made a lot of sense and would ultimately make the game better.
But I found something I didn't expect. The 4e rulebooks are a chore to read for me, while the 3e books I enjoy reading. I can actually sit down and read through the 3e PHB, but I have never done the same with the 4e one.
So I think the designers had the right idea, but it just had a big negative impact they didn't expect. So time to go back to the old style.