As much as I'd love to copy everything Sep does, I'm not worthy.Take a page from Sepulchrave, and refer to him as the Adversary.
I didn't want to have just one name, if your avoiding saying somethings name, so you always call it, X, well then now X is it's name, you didn't do any good, so you gotta keep chaging using different euphanisms, I had a few, but this thread gives me a great list.